The Pistache Podcast – S1 E8 – Skateboarding’s Influence on Fashion. Is there more to this story than baggy jeans and Vans shoes? Nick & Jamie explain the history of skateboarding and skate fashion. Then they discuss it’s influence on the fashion industry, from high street to high end. Are you wearing Vans and a Thrasher t-shirt, but never been on a skateboard?
S1 E8 – Skateboarding’s Influence on Fashion – Podcast Video
S1 E8 – Skateboarding’s Influence on Fashion – Podcast Transcript
What is Skateboarding’s influence on Fashion Episode Transcript. These transcripts are generated using Artificial Intelligence, so they’re not perfect right now, but hopefully they are useful to anyone who might need them, thanks again for listening to the podcast.
Hi, everyone, we’re back with The Pistache Podcast. If you like, you’ve been hearing so far and you want to support the podcast. Please subscribe, right. Five stars if possible and reviews on your podcast app if you could do that right now. That be amazing. Going to get loads of instant positive karma coming your way. And share the podcast on social media with your friends or family. Anyone you think would enjoy it even if it’s someone you don’t like. That really helps us out as well, and we’d massively appreciate that. We also do a lot of customization work for private clients and brands, so get in touch with us if you’re interested in us customizing some shoes or sneakers for you. Also, we do a lot of live events where we do live painting, screen printing, customizing shoes. So if you’re looking to hire artists or events, you know who to ask. You can also follow us on social media at Pistache Artists. Pretty much everywhere. YouTube, Facebook, Instagram, Twitter, also easy to find and other sites like Pinterest and linked in. Thanks for your support over I mean, getting a lot of new listeners. We appreciate all of you. The new and the existing ones. Enjoy the podcast. We’re back with The Pistache Podcast. And in this episode, we’re gonna be talking about skateboarding influence on fashion. We grew up skateboarding was always a part of our lives and we realized the influence, lots of different aspects of things we enjoyed, like music, art, film and obviously fashion, which you’re talking about in this episode.
So we’re really going to probably over several episodes talk about skateboarding, influence on modern culture in general, which we feel has been, well, pretty important maybe up there with possibly hip hop and maybe a couple of other subcultures. But we’re also going to concentrate on this. It had such a major effect on our lives and we saw all the steps, at least from the early 80s until now.
Yeah. It’s like you say, it’s something that’s been one of the things that we got into when we were super young. I was probably only four or five. So you’d have been about six or so, six or seven or something. So it’s been something that we’ve constantly done. And when we were thinking about this podcast, like you said, we were thinking about GM, really skateboarding is influence on modern pop culture. In all these different sort of domains. But the problem is, is that there’s so much to talk about. We’re going to break it in several episodes. So like I said, we’re going to kind of kick off with fashion because it’s also something that in the here and now it’s having a massive influence and has done for the last kind of 10 to 20 years, probably more than ever. So I thought we’d start off by just kind of giving a general kind of history of light fashion in skating. It’s not really, you know, even like a real history of skating. So it started in the early 50s, maybe even the late 40s. And it was kind of called sidewalk surfing start where there was really something that surfers did when it was flat. And they want it, which means there’s no waves. So it was flat, which happens often in surfing on top of it. So it was something to surf. Things are very particular thing like that where not only do they need to be waves, you know, you need like certain conditions, tides, different spots.
It’s a very tricky thing. Whereas say compared to skateboarding, as long as it’s not raining, you can skate anywhere outside. And if it’s raining, you just go and stay inside or even in car parks like we used to.
And it’s obviously where we talk about this. You’re talking about like the west coast of America, like California with the beginning of this. And I think, yeah, it pretty much seems that the wind blows onshore pretty much every afternoon or a lot of afternoons as the default pattern. So it’s just the morning and then, yeah, we’re trying to fly afternoon. It’s like do something else instead of like hard drugs, you know.
Yeah, it’s definitely and that’s funny that you mention that because I think this is something that’s going to come in. And I think why skateboarding has been a big influence is it has this kind of connotations of a slightly rebellious thing, which I think surfing had early on. Yeah, I think we’ve mentioned this before, that surfing’s kind of gotten less and less like that.
You know, it’s kind of become more and more sports. If you look at just a general like group of the best surfers in the world, they’re kind of wearing surf brands, which is almost very sport brand.
I wouldn’t say that they’re they’re creative in the water, of course. Yeah. But I don’t think like like we said on music and things like that, there’s no I think it’s there.
It’s not very diverse because Emily, they all come from places a reasonably similar. We obviously live in our surfing area here. So a lot of people come here from Hawaii or California competitions they like. Oh, it’s quite a lot like where we come from. It’s like, yeah, because you’ve got beaches and waves and certain things are very gonna be similar in all of those places. Or with skateboarding, you could be on a farm in the middle of nowhere. You can come from a big city. You can come from the beach. We’ve got friends here who never really surfed and then became pro skaters because they’re always the ones on the edge of the sea with the skateboard skating. So I think already you got way more diversity of cultures and socioeconomic backgrounds and all these.
Yeah, it’s it’s a more diverse kind of practice, you know, globally. This was said about is surfing and it’s very early days. I mean, we’re not talking about like a history of surfing by any means and science and surf and fashion and stuff. I think that would be a very short podcast, to be honest. But just to say that like so in those 50s, even in. 60S, especially on the Californian side, rather than the Hawaiian and the Polynesian and the very ancestral surfing. You know, obviously we’re not talking about that. The reason I mentioned it is the Hawaiian shirt. Yeah, shorts, barefoot. So that’s kind of like highly influenced by surfing. So early skate fashion was basically surf fishing. It was just surfers doing it.
And the skate the style of skateboarding was the same, wasn’t it? Basically surfing on a board, hence the sidewalk surf here. So it’s literally for surfers just to do when they’re not surfing before skateboarding was even a term that was coined.
Again, this will come into a lot of them that skateboarding has had several booms, sometimes in a more kind of toy industry sort of side of things. But it’s have is definitely had a lot of waves over. And one of them kind of came like in the 60s. So quite early on, skateboarding was experiencing a boom. But then all of a sudden there was lots of problems of like it was starting to already get looked at as a rebellious act because people were skating in the street, people getting her still a little bit. That surf counter-culture thing was still going on in that area. So it was kind of around or before the first surf boom probably coincided together. But so basically 20 plus cities in the US banned skating on the streets. And this was the first kind of ban that skateboarding had. I think that this is something why it’s been so influential is it does have that kind of everyone loves a kind of villain.
As soon as you ban something, that’s when people love it. Everyone was banning Eminem albums or everyone wants a bit of it. Yeah. You can’t buy NWA album in this state. So everyone’s driving like three hours to buy a C.D. that they might not have bought if they could just buy it down the road.
And so then kind of moving on from that. You’re kind of getting into the 70s and the 70s. Skateboarding is experienced and a bit of another boom.
But a lot of people were just kind of wearing like the high tube socks, t shirt, super tight shorts. But one thing that really was born in the 60s and this is I think around 66 was the first vans show. And so this is something that obviously is going to permeate this whole episode, is that Vans has had a massive influence on general fashion. You know, it’s something that became really popular relatively recently. A lot people thought it was going to go down. Yeah. But then, like we said, you know, we noticed, say, maybe 10 years ago, when we go home to London and do a job and we’re like, what?
All these people wear vans for anyone who knows anything about skateboarding. And so to Tony Hawk, Ray and Tony actually said something. And this was actually kind of now with filtering on into the 80s because the 70s stuff. The most important thing was this vans that moving cities that were so sorry, 60s into 70s. And like I said, that’s something that’s been constant in skateboarding. I think Tony sort of said at one point, like in this, in the 80s, if you wore vans, you were a skater, yet full stop. And I mean, to give not to give a brief history of vans, because that would be a whole nother thing. But basically so he said it started in 66, but it was actually bias for the whole kind of thing was they had three sort of styles of shoes and you’d go and choose fabrics and the colors and they’d kind of make it there. And then but it was something that was actually made by a surfer essentially for surfers. So it was one of the first. It was probably the first brand in that kind of thing out, because outside of that, you had like surfboard manufacturers who maybe make t Shelton.
This was the first thing where they weren’t making boards and they weren’t rolling the shoe influence in skateboarding so much more important than anything. When I was into collecting shoes, I’m only thinking basketball and skate. Those are the kind of two things I was interested in because both of them are so functional.
Yeah, it’s it’s interesting you say. I mean, like, look, looking at it at the moment. Say, for example, like what people are wearing at the moment. So we said vans, which is actually escape brand. But the reverse has happened. And this is where we start finding this influence on like fashion, pop culture, modern culture, where I think Nike probably the first ones to do this, where they did their Nike SB like skate, you know, which is obviously short for skateboarding. Everyone knows that. Now, I remember even friends asking me at the time because we were probably some of the earlier people wearing that stuff because they were kind of rereleasing dunks, which kind of delved into the hip hop kind of thing that we liked. And certain nights that you hadn’t seen for a while. SB Kind of started a revival and the dunks been a major part of it. But remember, say, like our friend Nick S. said. I mean, he was like, what’s this like Nike SB thing? And you know, he’s not a skater. He’s into hip hop. He’s like we’ve mentioned before, he was kind of someone who I used to rap with, but who’s very connected to Street, where fashion, being a rapper, being a showman. And then that kind of fell to to Adidas and they had their team and then even more recently, I think around 2013 or something. So then you got New Balance delving into where again, someone who you’ve heard before. Sorry. Was very was a very major part of that. I think he’s like the team manager. He was probably the first person they sponsored and he turned into team manager X is slightly older.
I’ve going into skate shows as an escape shot recently in San Sebastian. And the only issue they stopped in there was Reebok.
Yeah. Yeah. Reebok as well, like you said. I mean, people wearing and finding. Find Reebok is really comfortable. So that kind of you know, we kind of went off on a little bit of a tangent there talking about the shoes and which really started with the vans.
You then got like kind of into the 80s. You’ve kind of got this big influence of like graphics on skateboards and you’ve got a couple of really like kind of major artists who are doing graphics on skateboards, which again, I think will go into the actual people behind that. When we’re talking about arcs, that’s the graphics and skateboards, a very major part in like its influence on our and everything. But basically those kind of were transferred onto t shirts and that was a very major part of 80s skate culture was basically the graphic T-shirts, shirts and was kind of the the undertone of the whole kind of 80s skate fashion really moving on into the 90s. And that’s kind of where it maybe changes a little bit. So there’s been certain things, like we said, you know, the thing about like skateboarding and fashion is that we’ve often noticed personally that we feel like you’d see skaters wearing something and then you’d see it filter into the kind of quote unquote, high street shops and stuff. And it would often be like a few years later. And there was some kind of things like the ultra baggy. Again, the first time I saw people wear an ultra baggy stuff was in skating. And to be honest, that was even pre hip hop in the 90s. But I mean, hip hop’s kind of had a thing in the 80s.
A bank made the ultra baggy was kind of or that type of ultra baggy. Seems like it’s come from like prison stuff where. Okay, right. Or low slung trousers. And we just go way over sizing. You’re given when you go into a prison riot like hanging off your arse. And I think that when sort of into hip hop. But then that was in a point where hip hop and skateboarding early 90s actually sort of had a synergy thing with, say, someone like Andy Howe with a sky page of video, which I know for me was big influence on the fashion thing and also on the music. I found a lot of the hip hop through there.
But then with the clothing, that sort of east coast, especially here, it’s kind of that New York. I mean, that’s one of the things that was big in the 90s, because like I mentioned, in the 80s, you actually had skateboarding fashion coming from skateboard brands. Yeah. Whereas like into the 90s. So you had all of these established brands. Yeah. But say something that was going on in New York at the time was they kind of always started to then go against that and start like sort of shunning like the skate your hands. And they actually delved more into the kind of hip hop coast hip hop.
Maybe we should look at maybe the those those brands sort of in the 80s and stuff, because I think there was quite a lot of the big players almost got really sort of established then. Didn’t they say you got year? What power, Peralta? Who for us now? Well, they seem to be the biggest single, whatever. Yeah, they had accrued Bones Brigade.
Tony Hawk was one of them. So that was kind of lucky. He was he was such a big kind of big name. Even then, he you could see it was something special.
But that seemed to be however, they marketed it from America, reaching it in the UK. That seems to be the thing that sort of had the loudest voice, you know, sort of the Santa Cruz style. Jim Phillips screaming hand graphics. Right. But then they’re kind of they’re almost like an evolution of that West Coast. What began was sort of the where the boy is Dogtown and Dogtown and all of that, which is sort of the 70s style influence, which is actually sort of more connected back to the surfing. So probably 60s was really just straight surfing. You’re thinking sort of Beach Boys super clean, that kind of look in the 70s, I guess it got kind of maybe grind up a bit, but still maybe on that kind of surfing when surf maybe moved to slightly more punk style influences. And I guess the skateboarding then might start influencing back at the surfing from people who are into punk music, everything like that. And then you got that whole sort of zesty boys sort of show low style West Coast aesthetic, then fed into, say, Santa Cruz specifically is a brand.
And I guess was there or else a rare west coast. Yeah, but the whole thing is skulls that were prominent in the Powell stuff, the West Coast. Jim Phillips was kind of heavily influenced by where who was it was it was where Samson and West Hampton and Jim Miller were the two that kind of did it. And they were actually the first guys to put graphics, art, skateboards, Dogtown and their team with ze boys. And there’s a very good documentary. And a lot of people saw this and this was a bit like quite a big thing. Again, this is probably 15 years ago or some of this came out and that was actually made by Stacy Peralta.
Well, here’s what the name was. Yeah.
And he was on the team and went on to create. And this is something that we’ll see in skateboarding I think is super important, is that you kind of have the team riders and the skaters and they’re on a team. And then when they start getting into, let’s say, adult hood or kind of moving on and then a new air is coming in, they seem to have all separated and done their own brands. And this is something in skating which is just constant, even even right now where you’ve got these established brands. Actually, those brands tend to just disappear because all the different skaters, you know, like you said with Andy, how do a new deal? Well, Stacy Peralta, even from that original thing styling.
Al Peralta Yeah, it’s something that’s happened literally since the 70s and it’s more I guess you don’t notice all the ones who ended their skate career went nowhere because they just went to the gutter. Yeah. And you know, so they’re not there. But yeah, skateboarding has been really skate around where I guess it still doesn’t have the budgets. I mean it maybe it doesn’t. Nowadays you’re getting into things like MBA level, things where there’s no players, pretty much your own is the only person you think’s got a stake in a team is still Michael Jordan as a player, as far as I know.
Yeah, I think so because of my magic’s involved with Lakers but doesn’t own apart. Yeah, he’s certainly not the majority. I think he’s certainly the only majority shareholder or big guy if they are.
So even if it’s all a bit part of things, it’s not like in skateboarding where skaters are just owning a lot of these companies and even compare it to surfing.
Yeah. You know, like still the big surf brands at the moment are still Rip Curl, Quicksilver, Billabong, Billabong, which are all these originally Neil Santa’s Ghetto. They’re all the original Aussie and American brands that have been there since the 60s. Yes. Started in the 60s. And they all still surf around and probably. Probably not. I certainly don’t think Quicksilver is any more from. I’m definitely prepared right there. He wasn’t. We worked with them a fair bit and we definitely saw like evolution, you know, from from when we were younger up until now.
And then another big one in the sort of 80s was vision, which then the I guess vision was just the escape or branched. And that became vision. Streetwear. Yeah.
And that had a quite iconic surf T-shirt and sort of look in logo here, a logo that you even see light nowadays being quite copied by just brands where it’s kind of like a three layered. It’s got like vision Street Art and then wear underneath like red, black and white or like you kind of square box, something that you definitely see even nowadays, people imitating a lot. There was a very iconic person who’s going to come into all these things called Mike Gonzalez, who was writing for vision and again, who went off and did his own thing like skater own brands, even though those ones I don’t know who actually owned vision, to be honest. I don’t know whether that was a skate or own brand originally. Yeah, I can remember. I’m not sure. Whereas like we said, certainly.
So tell us about it. I can’t I wouldn’t want to say exactly. So that I guess that was 80s when it was a pretty big boom in skating in the 80s, wasn’t it like the 90s when really sort of underground and we were like skating a lot. So at the birth of street skating isn’t it really.
And this is where we get into the ultra baggy trousers. Tiny wheels. Yeah. Hip hop. Yeah. Like we’re saying like New York kind of hip hop, especially East Coast influence, because you didn’t probably see so much of the West Coast hip hop influence on it. I don’t think anyone other than like what you said, maybe the kind of the prison into the baggy trousers in hip hop kind of haven’t a thing. I mean, I even saw something that said that that the ultra because it did get ultra Banksy photos of us where we can ridiculous dress shorts and trousers. The shorts aren’t shorts. Yeah. And the trousers are barely trousers. Someone I was talking to the other day mentioned to me that they had heard and again, this is kind of gets into our bro science kind of thing that apparently that ultra baggy look kind of was born in San Francisco where it’s always been huge skates. He knows there’s an iconic spot there. I think Embarcadero or something, you know, which had lacquer, especially in the 90s, was an ultra iconic skates. And apparently they had a huge rave scene. And it’s true that like if I think back to in the U.K., the 90s rave scene, they were in ultra baggy stuff as well. They were probably the only other people other than the skaters. So maybe there was a bit of a problem from there.
Their cross influence, you know, like going on. I mean, there was the kind of the work where i.e. the car ha bikies, all of that stuff. And when I started looking into this a little bit in this stuff, I’d never heard before. They say that that and especially as well in the 90s, which was a very 90s look into 2000, even apparently kind of originated in Philadelphia, where they also had I think it was Love Park, for example, which again, was an iconic skate spot and had an iconic skate scene. And that’s a very blue collar kind of working town, apparently fairly so. That apparently is kind of the origins of where that stuff started to stream in. And this is something that we’re going to see in skateboarding, especially in this fashion episode. There’s a lot of light diversity in skateboarding. And it’s like from what you were saying originally, is the fact that you can do it anywhere. You could be in the countryside, you could be in the city, anything like that. There’s a lot of diversity and there’s a lot of influences from all over the place. And there seems to be this kind of phenomenon of like people taking this cool thing and that cool thing and combining it. And that almost creates the kind of skate fashion of the era.
Yeah. You know, I guess there’s also the whole aspect of where if you go back to the sort of power Proud to Bones Brigade in the 80s, they were all wearing Jordan once, right? Yeah. Like an animal chin. Yeah. Why they were enjoying ones because before that they were doing things like converse and stuff that was just fall apart. Yeah. Fall apart.
An adjuvant vans. I mean, to be honest. Yes, they weren’t the same bands. It was literally on. Popular shoe is the time that was practical to escape.
Yes, exactly. Simple as that. So while singing with a lot of these other things, it’s like, right. So so then she wants some jeans, aren’t going to just shred like the first time I wear them. I think a lot of the skateboarding thing is probably based more on practicality. If you compare it to surfing, for example, a you’re only wearing board shorts or a wetsuit when you’re going surfing. So the fashion aspect of surfing is just you’re off to surf clothing to say, look at me, I’m a surfer.
It’s especially nowadays the beach. Yeah.
But then the skating, it’s got a whole practical bit to it. I guess the whole baggy thing came in before, you know. Now you get jeans with obviously like sort of like freestyle stretch things so they don’t the bag penises. More of a hindrance than a help because you don’t need that sort of flexibility in the trouser that a baggy trouser would give you. It’s kind of pointless now, isn’t it?
Yeah, it’s funny that you mention that one, because that kind of brings another thing that pops into my mind of the whole skinny jean thing. Yeah. Which again, I think anyone here in this can remember like this whole kind of skinny jean thing, which actually looks like recently it’s been going way more back into the baggy thing. You’re talking about general streetwear. Unlike the 90s recovery, Sergio, that the shoes even from the skating, we were saying like D.C. and stuff where they had the really puffy shoes. That seems to become into a bit more back in with kind of the ultra hype beast, whatever you want to call the people who are kind of wearing the real current stuff. And that’s the funny thing is that you see again, if you watch skate video, the skaters will win the slim jeans before they came in. Certainly, this is just my personal observation. And skaters have been wearing baggy stuff for a while now and it’s kind of almost just starting to hit the streets in the last couple of years. Skaters, if you watch skate videos, have been back on the baggy stuff and left the skinny jeans, you know, ages ago. And the skinny jeans is something I want to mention because you said out on the practicality, the stretcher stuff you’re going to skateboard in like super tight jeans is a lot people are doing it, but it’s not very practical. But like I remember, if you got like like her.
Yeah, no problem. Yeah, exactly. And you got all these skate brands making skate jeans, leggings. Yeah. And like you said, I remember there’s a there’s a really famous skate called Jamie Thomas, who’s also been a very influential skater from this kind of era. We were taught a lot about in the scene, you know, 90s into 2000 and up until now. And I remember seeing him saying that he just really wanted to get some skinny jeans. And I think he’s probably listening to maybe a lot of metal at the time, which obviously metal is probably the only people where an ultra skinny jeans. Yeah. And he actually said to the point where he really wanted ultra tight jeans and just couldn’t find them anywhere. They just weren’t available. So he’s obviously a before they’re on the market. He’s not being influenced by like mass sort of streetwear culture or anything. He wanted them money that she had gotten by women’s jeans.
I mean, someone else who I like to think was quite early on, the skinny, who has a super unique style as Chris has limits, right? Yeah. Well, he’s got that sort of Jesus slick beard hair and he was always on the super skinny is more of lacquer a rock. I mean you can say particularly metal, but you look more. He kind of was almost a bit like a throwback to kind of 67, like a hobo rock.
American folk kind something. I mean, already, like you said, the the beard is a huge phenomena. And the mustache and I mean, these are kind of these aren’t things that you obviously buy, but they’re things you wear. So I kind of count them in fashion. Yeah, I guess I remember like, for example, you’ve been wearing a beard pretty much constantly since you could grow a beard and you can grow a beard pretty young. Then you’ve had this whole recent thing. Everyone’s got a full beard. Yeah. And it’s kind of like a bummer, almost. I mean, because it kind of takes your identity in a stupid way. Is that stupid? I mentioned this. I think in a previous episode with the mustache, you have you got all the hair in the family. So I could only get away with kind of a scrappy mustache. But since I could grow one, I basically had one. And then that was also something that came in. The reason I say all of that is like, say, Chris Haslam’s one of the first people I saw were actually wearing a full beard where it was like he wasn’t like an 80 year old professor. The mustache as well. I saw that in skating a lot. And then all of a sudden, it seemed like it was on the streets.
Then he changed that round where you’d go back a few years before that, he said, hey, hey, at heart. Super baggy stuff. And I guess he sort of innovated and changed it around before other people. I think another skater who people pay rent knows Chris Cole. And he sort of there’s a Netflix documentary about him. And I was like, oh, this comedian. Interesting. And actually, it wasn’t I don’t if it is just not a very well put together documentary, but it came off quite boring. I think almost Jamie Thomas certain seems like he had to actually go out and buy some clothes. Yeah. Oh, my. Show him how to dress by the sound of things or create a sort of identity where someone like Chris has and I think or Jamie Thomas, it came quite naturally and they were sort of at the forefront of the skinny jeans.
Yeah. I think in skateboarding you definitely do have those kind of technicians sometimes in Chris Coles. Definitely one of those where he’s just technically incredible. Yeah, but he doesn’t maybe have that much flair or that much personal style where you could tell who he is. By the way, he’s pushing the. Something even that sounds ridiculous, like I said, this comes back something like Mike Gonzalez, the guns or something, there’s skateboarding full of those people where style. And I guess this is an offshoot of surfing. Is everything this is that whole Z boy’s going back to the Dogtown era where they were surfing, skateboarding as well. And they kind of brought that back. But they brought back that like style is everything the way you hold your hands, take concrete.
I guess. Except when you then get in saying Rich SHAPIRO, talk about that sort of happened. There was a sort of late 90s resurgence with X games and stuff when suddenly style is so secondary to the tricks it tricks and technique.
Definitely like you’re saying, I think in the late 90s, skateboarding changed forever. As far as I’m concerned, it’s like I said when I said at the beginning that skateboarding is had these kind of waves of popularity X Games, which was mid 90s, I think 94, 95. And then certainly Tony Hawk Skate and Tony Hawk skated like anyone. He doesn’t he doesn’t even know what a skateboard is, knows Tony Hawk. You always hear them saying Tony Hawk’s. Yeah, well, it’s Tony Hawk’s skateboarder. Yeah. He’s not called Tony Hawks yet. But I remember even like I almost got in a fight in like a hotel back in I don’t know when in Watford. I don’t know why I was in a hotel. What? Because we lived there. But I had probably long hair looking like a skater. And I don’t know how I almost got in a fight getting in and out of a lift. And the guy was like, oh, Tony Hawks. And this would have been around those early 2000 house like Tony fucking hawks, like shut the fuck up or something. And we got into a little bit of that sound. So we were saying about these waves and I think really from our own observation being skaters from the early mid 80s and seeing these waves and we were always skating even though it was more or less important to us at different times, also, partly because we lived next to a like a super legendary skate park that then got knocked down.
So, you know, things like that have an effect when you’re a teen and you doing other things and then your relationship with martial arts and all these kinds of things certainly had an effect. But I think from for me, from that late 90s, 2000 with the first Tony Hall skate game. Yeah, totally changed. I can remember being on Watford High Street literally almost from one year to the other where like if you were wearing vans or if you were if your shoes were slightly worn down or you were wearing certain things, I could tell you’re a skater. Kind of like what Tony Hawk said about that thing. If you’re around bands, you’re a skater. It sounds a bit cliche, but it just was that way. And then all of a sudden, Norm Watford, High Street, there’s just all these kids escaping and, you know, everyone’s skating and everyone’s a skater and skating, just beauty everywhere.
And in skate park started getting built, which hadn’t been built probably since the 70s. And they were those crappy ones where it was like just a flat sort of almost like a street course because street skating was the big thing. You know, surprisingly, Tony Hawk’s ramp skater ramp skating kind of didn’t do it for people.
And it’s just you know, it’s just too hard, isn’t it? You’ve got dolls and steel.
Yeah. To drop into a vert ramp even if you’re a good skater. Yeah. Most good skaters won’t. You know those skate a mini ramp, but they won’t escape invert. Certainly not a 12 foot. And then it comes to that thing a bit like surfing where it’s like how many boat ramps are there and how much it cost to build one. Cost me a shitload. There’s no money around to use it. Nowhere. Yeah. Like we said, a street course. You don’t actually even need a street course. Ledges beach.
Even when we used to skate quite a bit, many ran. You realize it be you, me and Alex generally on a Saturday and Sunday morning gallop super early. You go going clean, the ramps smoked and weed and you realize a lot of people that they’re not even skating, they’re just hanging out there. Yeah, they go skate with stuff. They’re talking about what wheels they’ve got.
Shane is light and the wheels have never even rolled because they clean. Yeah. Because that sort of thing or they’re they’re using it maybe a little bit for the functionality which there’s nothing wrong with that skating. I mean we used it a lot at certain points where we weren’t going out and sectioning. Yeah you said but we have a skateboard in the car always.
And I guess that’s almost part of that thing or it’s like, oh, I’ve got these things, I’ve got these clothes. How about you just do some skateboarding instead?
And that’s what makes you a skateboarder. Yeah. You skateboard because you skate. You’re not a skateboarder because you carry a skateboard. Yeah. It’s like you said, that’s something that really permeated skateboarding because it is quite accessible. And certainly skateboards weren’t cheap when we were younger as well.
And the first heartsick successfully in the UK, they were very hard to get hold of because they were being imported by literally almost like one person who would employ it to a shop. Like we had clocks, skates and it’s opened. And then there was a slam city in central London around wherever it is. Covent Garden, I think was the original one yet for those guys in Harrow.
Ah yeah. The skate park there. Harrow skate shop. Yeah. That was kind of a company park almost more but yeah it was that they were like yeah you know few and far between we let it grow and I just love that year like you know and you still couldn’t get stuff in and when you got it you certainly wouldn’t rip through it, you know.
I mean you’d take care, you’d put on like people would always look down at it because you’d have rails on your board or something. Simon, um, again, you know, I’ve got you. Rails because the board will be broken and worn out in no time.
It was it was important to us, like back in those days when I sing about the people just sitting around at skate parks and not really doing. When you say about Tony Hawk eye thinking or when you get to the street skating, you could be there and people are hanging out with you weren’t even skaters, they could just be there causing fucking trouble. You know, mean you could just be you can just go to wherever there’s somewhere you can skate like a ledge or a car park or whatever it is you can skate. The other people can be drinking a beer, smoking a joint, got a boombox, put on some music. You could do something that’s kind of a big gang ish teenagers hanging out. But, you know, without having to skate.
Yes. Or everyone can sort of be a part of it. And then I guess then they’re at some point they’re going to be right. Those guys are skating are probably the cooler ones song going to start maybe wearing some of the stuff that they’re wearing and then think this is a big part of skating.
Is that like like well, like we said before about the rebellious thing or someone doing something like that? And then people always want to be a part of that. Yeah, because people do. Generally, I mean, not everyone, but people do generally have that kind of they see something like all the way back to James Dean or something like that where it’s like or Marlon Brando or things like that, where you see this rebellious crazy character and everyone wants to be like him, you know, like you hear these kind of people that permeate pop culture.
And there’s all these references like that from the beginning to the end of these people who rebel without a cause, sort of quote unquote. You know, like that’s always been cool. And I think that this is part of the reason why skating has had this huge influence on fashion. Yeah. And why the brands like Nike do the Nike SB and stuff. It’s like they’ve got their Nike sporty technical thing. Yeah, they want a part of this rebellious culture. You know, that’s just my opinion. And that’s why I was saying is that even though skating has become so mainstream, especially since the early 2000s with the gaming and all of that kind of stuff, somehow it’s still managed to keep this strange element of. Yeah, I think I think to be honest, one of the big things and I think her comment was who was saying it, but basically saying this thing is like skateboarding hurts, man. Yeah. If you’re actually going to do it, it is quite a ballsy activity. Concrete hurts. Yeah, I think we mentioned this again on a previous podcast where your son is now starting to want to skate and this little bike and stuff. We’re going to skate park and we don’t really do it. We’re like four year old men. You start getting a bit of a feel for it. Then you do something and then you’re like, damn, that hurts. Like got a bloody arm double the size it should be.
And I say, well, I love my son is at the skate park. We’re going round. Then he fell over and smacked his face on the corner of a curb. I thought, right, this is crying time and we’re done in skate park. And then he actually got up and he was on unlike his little push bike, and he used light as light area. Is that enough for you? Going home, he’s like, no, no, like, give me my bike. And was like, right. That’s what’s cool about skateboarding. You learn to eat shit, but then you get back up. And it’s quite a good sort of life skill kind of thing. People to learn. Yeah, I think it definitely teaches you.
But what made me think about just general, when we talk about the clothing and maybe people more in the 90s, like we’re saying people are going more into hip hop things or he’ll figure or Mecca jeans or other baggy things that might be actually quite well made like Carhartt and stuff like that, cause it sort of was especially in that period, 90 quite underground you’re having. It’s not like there’s big production companies or they’re not making a lot of really big films like they were in the 80s, like Animal Chin and all the big productions like With Power, all the videos like Sky Page, which is my favorite 90 skate video, is pretty underground. If you’re a skater, you got to then learn what someone’s got to learn how to take a photo. Someone’s gotta learn how to video it. An editor, someone’s got to find where can we get shoes and stuff. They’re actually going to last longer than the other crap. So you’ve got to be kind of quite creative just in your day to day. Just make it happen and documents it where say you’re surfing. You don’t really have that, don’t you? You got. Right. So I just need a surfboard. Have a good surfboard. Is doesn’t really matter at a certain point. And you just need a pair of stewing trunks. They could be pants or proper board shorts. You’re going to be able to go surfing. And leashes had already been invented. That’s yeah.
It’s not a wax. It’s not a requirement. Like literally just even having a body board, you know, to some piece of crap. And you’re basically you can get in the water and actually do it.
Yeah, you’re rolling. So I think it’s skating had to be slightly more creative to make it happen. And then also not like, oh, just if you’re surfing, you know where you’re going surfing. You’re going surfing at the beach. Yeah. You have to understand elements of when’s a good time to go. But skateboarding like, oh you may be looking at something going, oh, you know, maybe I can we can turn it into a skateboard and that’s where we can sort of hang out.
You know, I think another thing about light general, generally light skating is influence on sort of fashion. And as we said, as we’re going to go into these other things of art and music and everything like that, I think that there’s a lot of creative people in skating. And it’s kind of like similar to when we were talking about the cannabis and the is it, you know, that more creative people are going to do it? Yeah. Or is it kind of a creative activity or something that affects your creativity? And I think the skating definitely has that element of it attracts creative people. I don’t know exactly why that is, to be honest. I don’t know why. Say, like we’re we keep on going and surfing just because surfing, escaping assault is hand in hand is the maybe in the early days in surfing. You had a little bit, but I just don’t find that you have it so much. And funnily enough, the very few people that come to mind and surfing a very creative force, they have had a bit of an influence on fashion or on music or on video. The people that come to mind and would definitely get into them when we go down those passes, like someone like Thomas Campbell. Yeah. With everything that he did, he kind of spearheaded, along with Joe Tudor, like a modern longboard revival.
He was shooting films on Super Ray, which had a huge effect like on the whole industry. But even out of the industry and into high fashion and stuff. But he was a skater. Yeah, he’s coming out escape. Who’s coming out skating? He was like making skate videos and stuff. And then another person that pops into mind, this was his face. Alex lost. Yeah, right. And he’s someone who I saw him, for example, a little bit like the skaters where when I’d be watching the videos like him don’t like him. We’ve met him quickly. And he was a lovely dude. Even I do find him quite annoying in some places as well. And a lot of people won’t have ever heard of him. There is basically no one in this movement who Thomas Campbell brought up. He’s been wearing like the kind of the high turn ups and shit like that. I remember seeing him there, that shit like 10, 15 years ago. And it’s current sources, high street in street where fashion the high turn ups. It’s a relatively recent thing. He’s also a skater. He was a skate over almost before he was a surfer is more important. He’s a good skater. Yeah. You know, and that’s the funny thing is all of these goods or influential surface seem to be almost skaters on the other.
Those are thinking about even on a bigger scale than that for me is like Happy Fletcher, who even in surfing is so creative that he so pioneered the whole time in like take Martin Potter into Outer Eves in Hawaii and then his kids and grandkids like Grayson Fletcher, Christopher Flat basically event.
I’d like aerials. You are in surfing. Well, like you said, he was a skater. Yeah. That’s why it kind of had this reverse effect where surfing originally influence skating in the skating actually influenced surfing. Yeah, but he was like crazy like punk tearaway because of Herbie and his education. He invented aerial surfing. Now all the guys are doing it on the world tour where they’re like square. You know, I mean, his dudes basically square as far as I’m concerned, they’re not very interesting. I don’t even watch that shit.
I don’t find any guys like in the surfing thing, even if people have like crazy drug problems, no one’s life is more on that culture of less. Cover this up. They say look at some of my Andy Irons. It’s like he’s one of the figureheads of surfing. So let’s make him look super clean, even though it sounds from what I understand, that he wasn’t he wasn’t very clean in skateboarding, has kind of celebrated or that no one’s perfect.
So you might just celebrate your your faults and all the rough that comes with the smooth. That’s part of the culture of it. And what pulls people towards it? What means. Yes. And it has such a big if.
Yeah. I mean, look at the amount of skaters who died from. From like drug and stuff like that. Outside of like not very many have died from skating. They’ve all died because of crazy alcohol and drug problems and stuff. Jeremy. Yes. Some people just got ill. You know, like it happens in everything. But it is something that’s very this thing someone does to a crime.
And came the other day and they’re saying, see, if you’re a pro athlete, there’s all kinds of reasons that you want to carry on doing. But the fame and being famous obviously becomes something you get very used to. And most these people, you know, somewhere between 30 and 40, if you have a good career, that’s the end of your career. And you’re probably not very famous after that, even if you go behind the scenes and start a company and stuff outside of the game.
No one cares really who owns like Supreme or Palace Skateboards or, you know, any of these other shoe brands or skate or own. No one really cares about that unless you interested in then you’re actually part of the culture.
I stare. It’s an interesting kind of, I think, skateboarding. And like we said, surfing as well to a certain extent. And it’s quite unique. Thinks it’s not really a sport. It kind of is and it isn’t.
And this is one these things with the with actually the two sports currently about to be part of the Olympics, the first time in Tokyo 2020. There’s a lot of resistance within the air, within the actual industry. I mean, ice skaters and themselves and stuff. And who’s up for it? Who is? And you had that with the X Games and you’ve got all this street league stuff which again, was pioneered by a street skater. Yeah. You know, it’s not like some owner of McDonald’s came by and decided to start doing it. But then I was even watching my I used to love watching like the bowl contest at the U.S. Open of surfing the skating. And I went to look at it and I was like, it’s not there. And then I noticed that something else was going on at the same time. I couldn’t even tell you what the name of it is. And they were skating and all the skaters who were skating in the bowl contest was. In that they had like Wendy’s like, written all over it. So there is definitely whereas Vans is the sponsor of the U.S. Open of Surfing. And there was this Steve Van Doren, who’s the son of the Van Doren, who actually started it would actually be there. And he knows the skaters stuff, you know, and all of these things. It’s odd. They kind of come back full circle and they kind of kind something cool happens again.
And then all of a sudden, but then say, guys, even, you know, when do you think you then get the lifestyle? Interesting areas getting in and you get a straight competition. And even if you look at the vans, that something in our house that’s almost like an annual one of our favorite things to watch at the U.S. Open, the ball competition there, it was just kind of there wasn’t really rules and they’d changed the rules and change a thing. And whoever won it, it was sort of irrelevant almost. It’s just like it was just a cool thing.
So who had a good time? Who did like a super good drink or something? Someone could be celebrated. Who came laughs.
Well, they had just a best trick at the end. Yeah. We just go big and just. You’d have Grace and Fletcher. Yeah.
You know, like talking about that Fletcher family way easy.
They’re out straightaway or he’s winning. Yeah. And the best one of the terribly. Chris Russell bulldozing that shit.
You know, I mean I go through the whole year you watched because in that competition every like oh this is obviously not many people like it and they changed into the vans parks areas. I mean they have what, four events. Yeah. So we’re going to tune in this year to the U.S. Open. So we’re gonna watch Chevrolet. Oh, it’s not on yet. Starts tomorrow. It’s like, oh, would just watch some of the previous events to you skate. Well, we start watching like this is unwatchable because it’s now become a trick based technique thing where all the skaters were literally ranging from 13 to maybe 22. They didn’t really have that time to develop a personality or character. And we were just like, this is actually super boring. And we just turned it off where normally they’d have maybe Christian hosts. I my sign of some older skaters in the mix making interest in this one ever. I was just technique and super young not I would not even have any power. And there’s just nothing interesting about it is we were just like, I am. I’m done with that. They’ve just turned it into a trick fest.
It’s a trick fest. And it’s all almost the thing I was thinking, funnily enough, with regard to this, like a bit of a fashion show. Yeah. Where are these kids? They look like they’re trying too hard. You know, I mean, like especially those really younger kids. Yes. There’s nothing organic about it almost. And this is it. I think another thing about why skateboarding has been so influential is I think it is very it has been very organic and stuff like that where these things just kind of come about. And like I said, all these mix of influences and depending on where you were in the era and what’s popular and I mean fashion. No, no, no one does anything new in fashion anyway.
I think probably if we’re going to get back around to strictly being on topic of this, we probably then the suit case study, if there is one, would be supreme. Yeah, but you can’t talk about skate fashion without talking about supreme. You can’t talk about fashion. Yeah, well certainly Street Art. I think most people know that Supreme started as a pure skate for the love of shock and kind of skate brand. Sure. Yeah. In in the 90s, I think most people think it’s something that would be manufactured and come around to the last ten years where obviously I’m sure most people don’t know it’s escape brand.
Anything I guess they do is there’s collectible skate decks is part of the offering isn’t it. Right. But there’s no real like technical skate products outside of that. And those are just I mean, I don’t know how many people actually skate deck this way. I’m sorry. I mean, I think they’re just I mean, we’ll get collect Will, certainly.
Like you said, they all kind of cross over into the whole thing because he’s had so they’ve had so many incredible artists featured to make decks, like you said, such a broad range from graph writers to modern Nazis to conceptual artist Keynes, Hearst, all these different people to like. Yeah. So that’s definitely. Like you said, I’m sure it’s something that people don’t really know. I mean, the whole thing was started by a guy called James Jebediah and he actually opened the first. He was working in Escape Shop and he actually, just prior to starting supreme, teamed up with Sean Stacey apparently, and between 91 and 94 was working on Stacey with Stacey. Yeah, but like very much hand in hand. I mean, Stacey, like we said, if you’re going to talk. Funnily enough, we haven’t brought Stacey into this whole thing. Yes, he’s actually not. I mean, he. Yes, it’s okay. But it’s like it’s a he’s a surfer. He is. You know, nice to see as a surf brand. And again, I’m sure most people don’t have a clue. Yeah, he’s a shaper. The whole thing was making boards. This is almost the precursor to a supreme and all of that kind of stuff.
And here it is likely that’s I guess that’s it might be just a streetwear issue or something that we’re David maybe talking about Stacey.
And like we said, the idea of even trying to get a mom some time would be great. So anyway. So yes, so that suits say so 94 ish. And I think when anyone thinks a supreme, they basically think of the logo. Yeah. Is that’s a square box with just the very standard font, whatever font is like a feature, a font or something like that.
Some bold, you know, basic font. On the other hand, I’m sure a lot of people don’t know this is that that was like basically influence. I mean he he says it himself by like a. Conceptual artists called Barbara KRUGER. She would kind of put these red boxes with the white font on top black and white photos, and the funny thing about it is, is that she is like a conceptual artist. And the basis of conceptual art, as far as I know, was kind of anti consumerism. And this is something that is so interesting. What I wanted to talk about Supreme is that the ultimate consumer product in a certain way. But when you look at the dude and you actually look into it, it kind of isn’t it it’s something where this is the thing is the creativity and the thing that kind of permeates skating and all these characters is that it’s I have to say, I don’t think it’s by chance that Supremes started by a skater. He really you know, he was like a global brand billionaire and stuff and still probably only had four shops in the world. And he really did this thing.
And this is probably a bit influenced by maybe high fashion in a certain way. Certainly. Price wise as well. But he had this whole thing of like make it so you can’t get it super short runs. Yeah. Very few shops. So people are literally, whether it’s London or New York, which were the original New York, obviously original shop. I think London might been the second one. People are queuing around the block like Daniel for MP. Yeah. Who’s come into it a few times. He does the queuing. Yeah. For sure. And really wants to startle him and not caring or not caring and trying to jump the queue ever in here because he knows someone, you know, he really is at the forefront of kind of as far as I can tell of introducing that into street where an actual like that say again pop culture rather than high fashion. Yeah. And stuff, you know where people just pay big bucks because I was even printing fabrics for high fashion for London Fashion Week. I know how much fabric we were doing for certain brands. They weren’t making a lot of dresses.
Well, the thing is, I guess when you actually get into what technically is haute couture. Yeah. Is that lip? She means high end stitching. Right. You know, it’s like it’s a way that something’s been put together to have something called couture. Originally you actually had to stitch garments, then it get approved by someone in Paris and then say, you have the right to say that this is couture. So it had to actually meet certain specifications to make something on those specifications. You could only be done by very limited amounts of people. And then it obviously take them a long time to do it. You couldn’t mass produce. It was literally impossible to mass produce a site and call it that something. It’s not even clothing. People would say yes or couture. It’s like food or saying it just literally totally misunderstanding.
I mean, certainly when I look back at printing fabrics with Katie and Paul for some of these brands, we would often do this stuff that would actually be on the runway. Sometimes even in that point, we would do the production run and sometimes we would. And to be honest, a lot of the time when we would do it because they literally couldn’t get anyone else to do it, so they couldn’t ship out to either Eastern Europe, Asia or wherever because of the question of like the technicality of actually screen printing at the type of fabric machine couldn’t go through a machine. A printing machine had to literally be done by hand by two dudes on a 10 metre long table. That was literally all they could do. So in turn, I think they’d probably do smaller production runs because of that, because they were busy paying us a shitload more.
But then I you know, I go to the runway thing or I’d even walk past the shop in central London and just sometimes go and have a look at these brands, not see the dresses. But yeah, I mean, all of that to say that, you know, like Supreme really hit that sort of crossover sort of of this high fashion street where fashion. I think they really did it whether they were the first to do it, but they certainly did it best. And I said it’s something that’s existed since the mid 90s. They’re still queuing round the block for it now. Yeah. And everyone thinks it’s going to go down a bit like when we were talking about vans. Yes. I mean, it can’t last forever, I’m guessing, but it’s still there and people still want it.
I think eventually all of these things do go down unless you create coke. Right. You know, I mean, even things like McDonald’s have peaks and troughs. And most people now, like I don’t eat McDonald’s and they’ve got a change they’re offering and then they make it like a green signs, a red sign.
So it looks kind of natural.
I think you got to not necessarily sell out, but just when your opportunities like Supremes is now, you just got to maximize that opportunity and then probably sell it and then you’re done would be most people’s.
And I’m sure I’m pretty sure that even though I think he’s still running supreme, he doesn’t even have a title. The next I tried to start looking into it and he doesn’t have a title in it and I’m sure like with fans or something. Yeah, for sure. Steve Van Doren still has some sort of a position, but he doesn’t own it anymore, you know. Yes, I invite the f this huge company, a lot of stuff revamped. I think like with skating there was always to legitimize it certainly with skaters. You had the skate team. Yes. Something he did with Supreme is he had all these kids who are hanging around the shop. And sad story to a certain extent. He had the Harold Hunter. Yeah. What was that other guy, Justin? He was in like one of the next Friday films or something. Got to like check out his name. He was in a what I mean is that they were these ones in kids. Yeah. The famous Larry Clark film. And this is another thing which will. We’ll go down there another point, because that was kind of like a skate film and influence on the film industry. But basically all of the kids in the film, kids were actually the kids who were sponsored by Supremes, who hung around the shop, who worked in the shop.
Even the extras were kind of a lot of the guys who were the pro skaters on the team. Those kind of things like, well, like we said already, those two guys died. And then obviously with just us there from London, it just kind of got me thinking. And this whole high fashion stroke, streetwear fashion, it got me thinking of Lucy and Clark, who we used to see a little bit, but he’s a lot younger than us. So these are kind of like a next generation of skaters who’ve really come up in the London scene since we’ve kind of really been left out of it, you know, and even since we’ve been living here. And what you’re saying about, say he was sponsored, I think he might even still be sponsored by Supreme, actually. But him and there’s this other guy, Blondie McCall, and they’re basically part of like this thing palace, which again, people have probably heard of. And again, I don’t know whether then I think they maybe might know it’s actually a escape thing, whether that state a bit famous. He’s going stay there. It’s a little bit of a like a kind of UK supreme. Yeah. And it’s been highly influenced by Supreme. These guys, like someone like Lucy.
And as far as I can tell, skating for Supreme. And for Paris. Yeah. And then this Blondie, who is actually more palace Abernathy have escaped the Supreme. He’s actually now recently not scape palace anymore. And he’s got his own brand, even though he had his own brand. People kind of leave and then they still do their own thing. And then maybe that has a knock on effect on supreme or on palace or like whatever is I’m in Paris is another. That’s like 2009, 2010, U.K., London, specifically specially based around are iconic spot Southbank, which again, we’re going to get into another time, which has been really in the news recently in great news that they’ve been able to stop the destruction of it. But the reason I thought those guys as well is that actually it was because of the South Bank thing. And I saw a second part of being opened recently. I was watching something called the Nine Club, which great podcast out there if you’re interested in skate culture. It’s a really good podcast. And it has all these skaters who’ve had who’ve been super influential. And anyway, I just saw that Lucien clock skating. He’s part Southbank from the beginning. And basically he was wearing like Louis Vuitton shoes.
And then all of a sudden I started looking like that’s quite that’s quite odd for a skater. Beware new tons, she said, like just high tops to me. And then all of a sudden I found out him and Blondie apparently like catwalk models for Louis Vuitton. And I was like, that’s a bit weird. And I was like, I wonder how come they got on Louis Vuitton? It seems very kind of counterintuitive. And I sort of like something pop up. I think it was like deal had like this was actually last year or this year where they had these kind of skate ramps along the runway. And it kind of, you know, again, kind of the high fashion seems to be digging into the skate culture. Like right at the moment. And then I realized that the what I presume is the reason that those two guys, for example, got on the runway is because there’s this guy, Virgil and Co. And he’s actually the creator owner of Off. Why?
Crazy like a virtual allo allo.
It’s very I think a lot of people who are in streak fashion and stuff like that, all modus of white brand at the moment. Right. I mean I can certainly see, for example, when I’m watching Terrace House since I went to Japan and it’s kind of like a Japanese reality show, especially the Tokyo kind of based seasons there. They’re young kids. I could say they’re kind of 20 to 30, but a lot of them seem to be models, maybe surface skaters. You know, there’s a lot of that kind of thing in it. And they’re all wearing supreme and off. Why all of sudden? And the reason I say about off why and this, again, kind of hits this skateboarding influences. I saw this kid wearing it the other day and he had this like he had this jumper with a big cross on the back. I think I mentioned that to you. And I say this kid was wearing h Street Art.
Yeah. And h streets like for those who don’t know, like a 90s kind of skate brand, which again, kind of fell apart and skaters went and opened their own things, like with everything in skate culture. And that was literally their logo. It’s basically it’s like a cross with arrowheads on either side. And our site is where an H Street. And then you realize that’s not H Street. And then I found out about this off. Why basically this guy who’s the owner of it was actually doing all these runway shows like I don’t know if he works specifically for Louis Vuitton. You know, he was the one behind it. And he had introduced a lot of like black and Asian and kind of people on the runway, they said is the most of all time with Louis Vuitton thing with. Yeah, I just thought it was interesting. And again, then all of a sudden our sites are who is this virtual guy? And I heard them talking about it on a nightclub. And they were like, well, he is a skater. So I had a quick look and I realized he is and he is like apparently a skater in the 90s, kind of late 90s, early 2000s.
So, again, a guy who’s been so influential on this whole thing and another skater, the first time off white came on my radars were working for one of our clients. They’ve got shops called the athlete’s foot. We’re doing like shoe customization for them in-store. Pick him up and he’s like. Do like some of why on the show and I had a Jordan’s customers as like a right of way. And then I say to go got Google denies. Yes, ma’am. Yes, I was. And then had a look at it. It’s just he was just like, want me to write something down the edge of his shoe ever just with that super basic font that they did that then got help and all those vulnerable like stuff and all these collapse of that, right?
Yeah. I mean, he’s done crazy clubs with that brand and apparently he had something like he meant like can Konya in kind of Carney’s early days if I could understand in like Milan and they would work him for some other like high end fashion brand. But I don’t know how much of this is true, but I know he’s very connected Konya. But again, it’s just these kind of it surprised me or it almost didn’t surprise me that this guy’s a skater and he’s got this the next kind of thing. Like we said, if Supreme is going and then something else is coming up, it seems to be like in London, palace or air or or in the world, it’s this off white thing, you know, which is pretty interesting. I mean, to wrap it all up, the skaters kind of seem to often be behind a lot of these movements or the skating in general or the people, the skaters and stuff. I mean, one thing, say, for example, the really stuck out to me even more than supreme and anything when I was thinking about this episode was thrash a t shirt.
Yeah, Thrasher sweatshirt. I think if I say that I’m presuming a lot of people, again, who know nothing about skating, who know nothing about anything within fashion and stuff, or probably recognize it if they saw even if they don’t, they can’t picture it when I say it. But it’s basically it’s like thrash. Tasha was like the skateboarding magazine and you’re listening to this is going to. Yeah, everyday I feel sure. No Thrasher and I don’t mean I guess a lot of the time I’m certainly on the original logo and I don’t know how much this has been adapted or changed, but says Skateboard magazine underneath the lettering. So I guess even if people got it because they thought it was fashionable, they’re going to realize that it’s got something to do with skateboarding. You know, you see like Rihanna here, everyone’s hate on it. Yeah, everyone. And it’s something it’s especially in these last again, sort of maybe five years, let’s say you’re like this person wearing Thrasher or that person. Now, there was a who actually, again, unfortunately died recently, a guy called Jake Phelps. He was the editor in charge. I think he started the magazine. But I think he was there for a long time. He was he was Thrasher. I think anyone would accept that, probably even whoever it was who actually started it. Golden era anyway. Exactly. And he literally died last year. I think it was. And he was a pretty good presents tiff of skating to a certain extent.
You know, he is like a no bullshit. Certainly said what he thought was very protective of skateboarding without it being bullshit. Is it is a very interesting guy. And I basically I saw a couple of quotes about this with this Rihanna and Bieber and stuff. And so he was basically saying saying quote unquote, we don’t send boxes to Bieber or Rihanna or any of those fucking clowns, which is kind of cool. And then he kind of apparently was questioned about it and he kind of went a little softer on it. I don’t think he probably felt that bad about it, but whatever. But he basically said the reason that they wear this gear, this is also direct quote is because it’s stylish and people went and bought it for them. Dot, dot, dot, kind of whatever. And he said, basically, they don’t know what Thrasher is. Know they’re just wearing it because their stylist has said, yeah, that’s cool.
And what he’s trying to do and this is why I kind of like wrapped it up with this is that he just says it’s stylish. Yeah. And it’s kind of one of those things where you don’t really need say anything more. It’s just there’s a cool logo. It’s let’s share some logo on it. I’ve got one that I got fairly recently and I hadn’t had one in years yet. And I saw it was on like a Gildan T-shirt, which is a standard, you know, industry standard, like Fruit of the Loom, Gildan. You know, there’s a few kind of industry standards for T-shirts. So it’s not like the things made anything special. I mean, Gildan, good T-shirt, actually. Heavyweight cotton, old school kind of Americana for Gildan. Yeah. So either way, you know, what I’m saying is it’s not like you put it on, you wash it once and then the fucking it’s just total use. This is an old school heavy hundred percent cotton t. There is something cool about that. Just that lettering. It’s just a it’s just a screen print on a T-shirt. People just crazy for it man. Yeah. And it’s just that what Phelps just said, the quotes there I think kind of sums it up. What is the explanation? Why is it, you know, like so influential? Who knows? We’ve talked about loads of different things. But I think personally, I if I was to try and sort of say a reason why or some into rap, I think it’s this these creative aspects to skating and especially the people and the people who are attracted to actually skating, who actually skate, like we said, no sitting there with a skateboard. It does have this very creative kind of flow running through it. And I think that that along with the rebellious and the thing that it does her and it takes commitment. And like you said, even with your little boy, the lessons you learned and all that stuff. I think there’s just something attractive about that to the general public. I think that. Why they latch onto it personally?
I think probably it’s also partly that he obviously it takes a certain mindset to connect with skateboarding and possibly that mindset means you have these sort of predisposed to certain things or your brain functions in a certain way. That means going against skateboarding and then possibly it means you’re also just more creative as well and then has that snowball effect. But one thing about Thrasher that would annoy me, like obviously I get it. But there’s a certain point where you pick up like any skate magazines and they’d seemed like they were like like encyclopedia, as I say. And it’s just like an advert. So if it took in a like Jay Phelps, if he’s talking about the purity of skateboarding, I don’t think, you know, a certain point.
The magazine was made like these hand adverts like it was originally and actually some fucking articles in there. Yeah.
You’d literally scan like I’m not even joking like 20 pages to get to the just the index of things. I mean, the articles are good, but they’re obviously someone’s cashing in on advertising revenue at some point.
Yeah. Like you said, that was horrible. That’s almost that. I can skate magazines even worse. There’s so many brands because like I said, this whole like sponsored by a brand. Then you start your own brand.
This however many sponsor guys under you know, we said maybe three big three or four big brands in the 80s turned into like saturation amount brands in the 90s and then and then that knock on effect. So you’ve got so many pros as well and you’ve got so many famous people. You’ve got so many. Like we said, there is the X Games, the stuff that most people don’t care about, that you could be. How many pro skaters are there compared surface? They say God knows how skateboarding.
All you really need to do is you print answer to any debt. Yes. You print out 50 t shirts and can you sell them? Yeah. And that’s all it is. And if you can you print up more and make more and then you sell more. And whoever you chosen to market it, whether it’s planned or just by accident, you know, it’s just the market decides whether it likes it or not. And if they like it they buy it. Yeah.
I mean it’s funny because Pistache itself was more of a clothing brand when we originally started it. And that’s kind of this is that’s the way we styled as well by just like customizing some bits, printing some t shirts, you know, going to Camden Market and selling them. But we had that whole thing, which again, maybe unintentionally influenced by the whole skate thing of like then start giving it to friends within the hip hop industry and you keep saying, oh, I like your sweatshirt and then me given it to him and that kind of thing.
Gator’s as well. Shout out to Marco.
And yeah, exactly. Certainly skaters in hip hop. Yeah, we were 90’s kids. We did our teens in the 90s and stuff. So that obviously had, like I said, conscious or unconscious effect on us.
And sometimes I guess when we were going diverse and were sponsoring surfers as well and doing that, when you talk to hip hop people, other people be like what they didn’t see and answering Uk Hip Hop and surfers. But if you said you’re sponsoring Uk Hip Hop people, the skaters, people I even know people say iPhone like, yeah, I’m not weird.
It’s not like you say. I think this is this diversity within skating. You don’t have within these other things. I think surfers would probably find it weird, you know, hip hop find it that their surfers, skaters in the middle of it, like. Yeah, cool hip hop surfing. Yeah.
Why not really drawing in from all those just in a fashion thing you’re drawing from surfing, from hip hop, from all these other things that could be considered quite influential, but then skate when he’s almost sucking all of them in and then everyone sees converting it is just from skateboarding.
Yeah. This is what I was kind of like found was the was the thing that defined it. So I was like, well y you know, when thinking about talking about is what defines skate fashion, let’s say, and then it’s influence on global fashion and street fashion and stuff. And like you said, I think it’s really this skateboarding has this is this melting pot of all these things and maybe on top of it taking a little bit the best out of each different thing and then combining it in this creative way, wearing it and shooting.
The final conclusion on this one would be that not some of our episodes have got more of a question that we try and answer some that we just talk on a topic where this one we just talk about skateboarding is influence on fashion. I guess if it was a question, you’d be like, has skateboarding had an influence on fashion? You’d be like, fucking obviously a fucking idiot could work that one out. I guess it’s more we tried to delve in and dive into how it’s had an influence on it. Yeah.
I mean, to close it all up as well as actually coming back onto that Thrasher thing. I’ve been seeing all the riots going on in Hong Kong at the moment, so I’m going to Hong Kong fairly soon. In a few months I’ve been keeping a bit of an eye and I was literally I was sitting there like thinking about this podcast last night after I had dinner and my girlfriend Jenny had the TV on and she was just watching it because we’re going in together to Hong Kong. And I literally I was like looking at the stuff and I looked up and there’s all these, you know, they were writing and they kind of went into the airport and all this kind of stuff. And what do I see right in the front? This dude smashing the shit out of like something wearing a Thrasher tee. Who knew? I was like. There you go.
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